"Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do."

The Influence of Profit: An Introduction to The Profitable IF


When we see or hear the word "profit" or "profitable", most of us immediately think of money; it’s perfectly normal considering the major role money plays in our everyday lives. But the words profit and profitable are better defined as:

beneficial, useful, advantageous, valuable, productive, and worthwhile.

If I had only a single word to describe the meaning of life, the word would be "profitable".

The Influencing Factor of profit is the most versatile and powerful IF in the Golden 4. You can boil nearly any decision, action, or other IF down to a single motivator that is covered by the defining characteristics of profit: beneficial, useful, advantageous, valuable, productive, and worthwhile.

Even though the Profitable IF may be the genesis of nearly every other Influencing Factor, most of us don't look that deep when making a decision; we think more on the obvious and immediate purpose for action such as: interesting, entertaining, educational, and monetary gain.

With the understanding of the Golden 4 IFs and the diverse power of profit, we can begin to shape and influence our world to successfully reach our goals and resist the influences that pull us away from success.

Ask questions. Get answers. Take action. Be an IF.

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