Written by Mostever
As an online entrepreneur, we often live and die by the flow of online traffic. Traffic is the source of all income online and without it, you will not make a single red cent. So what will you do when the traffic stops? This is a question few of us are prepared to answer, just the thought of it can bring on a panic attack.
Whether you have one, two, four or more websites or not even one, your online income depends on real people visiting your offers (traffic). You must take steps today to insure your survival because in a digital world it only takes the click of a mouse to change everything and before you know it, you are last weeks news and nothing more.
Let me tell you a little story about my experience with the dramatic change of the flow of traffic.
A long, long time ago, in a galaxy far, far away, I started my first online business adventure. I knew little about doing business online but made a few lucky decisions that great financial rewards.
I was selling a single product on my below average site using a popular payment processor and a new advertising system. Sales were coming in faster than I could ship out the product and everything was right in the world. I never even thought for a second about why business was good or that it could ever stop, I was living in the moment and enjoying every second of it.
Then out of the blue there was a policy change in both my payment processor and advertising agency which stopped me in my tracks. Some traffic continued to trickle in, even though I was able to fix the payment processor situation, the traffic eventually completely dried up and the business folded.
I did not have a backup plan and all of my traffic was dependent on a single source which meant all of my income was dependent on a single source. If only I knew back then what I know now.
Where is your traffic coming from?
On average, most websites get the majority of there traffic from a single source which is usually search engine or some form of paid advertising. What happens when there is a policy change? 10k views per day drops to 500 views overnight. $200 per day income drops to $2 – $3 per day and panic sets in. The reality of everything you worked so hard for coming to an end is enough to induce a mental breakdown.
You need to diversify. Your traffic sources need to come from a variety of places and you need to continuously strive to increase your incoming traffic (preferably free organic traffic).
The very best known way to increase your traffic for long term results is through content creation, more to the point, external content creation. The key is guest posting. Putting quality content on other sites in your industry/subject with one or two links pointing back to your site has enormous benefits.
The power of guest posting is greatly underestimated. Imagine having quality content on a quality site in your industry with a solid text link back to your site. Now imagine having hundreds of them. Not only people follow those links back to your site, but so do the search engines and they also increase the relevance and authority of your site which will propel you up the serp rankings.
With guest posting you automatically create two new traffic streams. The first being the direct traffic from visitors following the links and the second from the added exposure in the search engines.
Don’t let the click of a mouse crush your online income, get started today insuring your traffic survival.